Influência de variáveis socioeconômicas no consumo de frango caipira: uma análise do mercado consumidor no município de Marabá-PA

Abstract

Poultry farming was characterized by the rearing of chickens in an extensive or semiintensive system, without any specialization, which are characterized as "free-range chickens". This breeding system drastically reduces damage to the environment, as it adapts to the ecosystem in which it operates, adapting facilities and equipment, in addition to seeking alternative ways to feed and medicate the birds. The aim of this work is to know the profile of the Marabá consumer about chicken meat from the country rearing system. To carry out the collection of research data, structured questionnaires were used, containing closed questions, the questionnaire was divided into two parts in order to concentrate the objectives of the work. The majority of the population (90.2%) consumes chicken meat regardless of which farming system it came from, but a preference for free-range chicken meat (78%) was observed. It was found that the predominant frequency of consumption is monthly and that with each purchase, the population buys one or two chickens. The predominant level of education was higher education, the highest percentage of income was three to four minimum wages, the average price paid for chicken varies between 40 and 50 reais. The most observed age group was 21 to 30 years old. With this, we can conclude that the free-range chicken market in the city is promising, enabling the exploitation of this trade, generating income for the local economy.