PMK-EJ: uma proposta de processo utilizando práticas ágeis no contexto da diretoria de marketing em empresas juniores

Abstract

Agile practices were created to be used in software development, but they can be applied in projects that are outside this context, since it aims to help teams in project management, in dealing with unpredictability, encouraging the constant analysis of activities and adaptation to change. Thus, the goal of this work is to present the process model that was developed using agile practices in the administrative activities of a Junior Enterprise. To arrive at this proposal a research was done with the junior enterprises federated in Par ́a Jr to understand how they already manage their activities and the level of knowledge in the agile practices. The result of this work was the PMK-EJ process development in the activities of the marketing management of the junior enterprises using the agile practices listed.