O comércio eletrônico: um estudo com consumidores no município de Rondon do Pará

Abstract

E-commerce is a form of commerce that carries out its transactions through platforms and electronic devices. It emerged in the mid-1990s in the United States, taking Amazon.com as the first virtual store. With globalization and technological advances, e-commerce has consolidated in the global marketplace by revolutionizing the way we buy and sell merchandise in different types of transactions.In Brazil, electronic commerce over the years has been showing continuous growth in revenues and in the adhesion of new e-consumers. Based on the latest statistical reports of this market niche, and the fact that more and more Brazilians are opting for virtual stores, the present study has the assumption of identifying determinants and influencers as well as identifying the advantages and disadvantages of electronic commerce in the municipality of Rondon do Pará, as well as elucidating the profile of e-consumers. In the methodological aspects of this work an online questionnaire was used as method of data collection, being the research of quantitative nature. And for a better analysis of the data obtained, we chose to perform the chi-square test and the correspondence analysis (multivariate) to verify the significant variables and their correlation.The results showed that factors such as prices, convenience, and variety of products are decisive variables for the adhesion of virtual stores by Rondonensesconsumers.And the vast majority of them are young people between the ages of 18 and 30, who have complete and incomplete higher education with a family income of 1 to 2 minimum wages.