A contribuição das comunidades virtuais para produção de capital informacional que leva a gestão do conhecimento em MPE’S de Rondon do Pará (PA)

Abstract

The present work deals with how virtual communities contribute to the generation of informational capital in knowledge management in micro and small enterprises -MPE of Rondon do Pará -PA, with the general objective of analyzing how virtual communities contribute to the production of informational capital for knowledge management in micro and small enterprises in Rondon do Pará, with the specific objectives of identifying which virtual communities are most used by micro and small enterprises; to verify how micro and small companies use the informational capital existing in virtual communities in the management of their enterprises and to investigate how the management of knowledge in virtual communities can contribute to the generation of value in micro and small companies. The research was qualitative, exploratory and descriptive, the data collection was performed using semi-structured interviews, with multiple case studies, defined by the snowball criterion until reaching the theoretical saturation, having as object of study the micro and small companies in the segment of women'sclothing and discourse analysis. The results of the research were positive, since WhatsApp, Instagram and Facebook were identified as the virtual communities most used by companies, which are classified as relationship and emerging communities, because they present a high degree of relationship and interaction between the to share their lives in networks. It was verified that the entrepreneurs remodel their enterprises according to the information collected in the virtual communities, tracing the profile of their clients to direct the communication according to the tastes and desires of the consumer adding value to their business. And efficiently managing information by adopting a new organizational structure through the application of the knowledge acquired in the process of data collection and analysis, providing customer satisfaction and loyalty.