Comunicação organizacional: um estudo da comunicação entre líder e liderado nas pequenas empresas de móveis e eletro na cidade de Rondon do Pará (PA)

Abstract

Organizational communication is a strategic element for small companies, since it favors the appreciation of the employee and the strategic actions in MSEs.The structure of small businesses is organized by its heterogeneity departments and levels that tend to stifle individual initiative and creativity of the team members, which undermines the motivation of these, because leadership is an important factor toboost the performance of work teams and it is essential to promote the management. One must think, from there, the questions about the leadership style needed to generate an adequate working environment in organizations, and thus, developed the objective of this study is to analyze the internal communication between leader and led the valuation the employee as a positive element in the strategic actions result in small businesses in the retail trade of furniture and electro Rondon do Pará. So as Radloff (2015) states, communications are basic and daily existence of every human being and their organizations to create a favorable organizational climate and able to have skills. Through a qualitative approach, this study is classified as exploratory, using the strategic method of multiple case study, through semi-structured interviews conducted with leading wireless companies and electro in Rondon do Pará, and led to five working in selected companies. There is provided positive data for organizations because they presented an organizational setting with conditions that favor the interaction between leaders and followers, such as openness to participation led and ease of access to the leaders of these companies, which benefits the organizational environment and therefore develops productivity and competitiveness of the company in the furniture and electrical market in Rondon do Pará.