Empreendedorismo: Fatores complicantes ao desenvolvimento do processo empreendedor em empresas familiares

Abstract

Entrepreneurship is a process that has an important role for the economy and whose study has been highlighted especially in the scope of studies on family businesses. In Brazil, the number of people who have entered the market with creative and successful ideas has increased significantly. This, however, is not an easy task, since the entrepreneurial process is influenced by individual, intrapersonal and social factors. Exactly because it is not an easy task, it raises the questioning that guides this work: What are the complicating factors of entrepreneurship in the process of undertaking family businesses in Rondon do Pará? Faced with this questioning, the present study aims to describe the factors that hinder the entrepreneurial process in family businesses in Rondon do Pará, as well as to analyze the actions of the entrepreneur in face of these factors. To carry out this study, a qualitative study was carried out, where a bibliographical review was carried out on what comes to be entrepreneurship, entrepreneurial process and family companies; the multiple case study method was used, interviews were conducted in four independent companies of the retail sector of the city of Rondon do Pará, of merchants of the same family; and the information collected was analyzed based on theoretical references such as: Baron and Shane (2007); Dornelas (2001; 2017); Timmons (1994); March (2001); McClellande (1961); Man (2006) among other researchers who discuss what is entrepreneurship, entrepreneurial process and family businesses. The results point out the complicating factors that interfere in the entrepreneurial process: competition and market conditions. The actions of the entrepreneurs were also verified in the face of the problems: attention with the client; investment in advertising; search for appropriate care; promotions, offers of quality products; and low prices