Neuromarketingdigital como ferramenta de aprimoramento da percepção dos consumidores em relação a uma microempresa no município de Rondon do Pará (PA

Abstract

This work has the purpose of analyzing the applicability of strategic Neuromarketing tools used in the digital environment in a microenterprise in the city of Rondon do Pará -PA, in order to enable possible changes in consumer perception. Studies show that in the present time, microenterprises have a fundamental role in the local economy and consequently worldwide, as they are responsible for generating part of the vacancies offered, so it is up to the managers and professionals of the area to invest in specific marketing actions to identify and consequently the bottlenecks present in the process of communicating with customers. Because it is a topic that has not yet been explored and is constantly on the rise, neuromarketing -which since 2000 -has gained relevance for marketers, since it is understood that this is a field of study that examines the essence of customer behavior in the most assertive results, that is, to obtain a result more focused on the actual desire and / or need of the client. For that, a qualitative research was chosen, characterized as a unique case study in a microenterprise specialized in the provision of maintenance and repair services in technological devices, located in the municipality of Rondon do Pará -PA. In which, according to the results obtained through the experiment carried out, it is noted that these were positive, evidencing that the tools of neuromarketing applied in the digital environment, are able to bring satisfactory results to the micro-enterprise studied.