A festa como propaganda: o “espetáculo” da fax na cidade de Xinguara/PA (1998-2017)

Abstract

The present work has the objective of analyzing the meanings of the parties in Brazil, especially in the southern region of Pará, and the city of Xinguara, which maintains the "ox" as the main symbol of popular culture, and the construction and Agropecuária de Xinguara) by the municipal public power, as well as the analysis of receptivity of the party by local residents. It is understood the FAX party and the "Cavalcade", as part of the cultural values of the city of Xinguara and southern region of Pará, space colonized by the culture of the latifundio and therefore the valorization of the ox culture. Thus, it was perceived that a party that begins so small and over time becomes influential in a city and region to the point of moving underlying "layers" of the economic, social and political structures of the neighboring cities, characterizing, therefore, , as a tradition invented, diffused and legitimized by the political-economic structures of the city and region, so, from the research carried out, it is questioned why the need to affirm that such culture (FAX, latifundio, sertanejo, etc. ) is the identity of this city and region, where there are other forms of cultures as present, as remarkable?